Developers using Innovative Ways of Sale During Lockdown

Staring at an inventory pile-up, cost overruns and a sales slowdown, real estate developers in the National Capital Region are coming up with innovative offers to sell flats.

The developers, some reeling under debt, are paying money to existing customers for references, offering refundable booking amounts, creating cashback schemes, promising gifts on bookings and making exclusive arrangements with prop-tech platforms to push sales at the time of the lockdown.